You must make use of social media to promote TV series and movies online. These are the popular entertainment options for the majority of people. When marketing TV shows and films, you must focus on few unique things. Timing is very significant and you should develop maximum advertisement within the short span of time before and during the launch. The unique thing about films and TV shows are the content of the movies and series are the biggest advantage for them and you have huge opportunity to frame a string content marketing strategy for launching a TV show or movie.
Viral marketing is very popular since it is very cheap and organic. There are several Chennai SEO companies not only helps in promoting your products and services but also facilitates making viral videos for you.
Most of the directors cast real things in a movie. As washingtonpost.com states the right online marketing strategy is crucial for the success of a film. You must learn several things from the people who have successfully launched shows and films. The below strategies, case studies and tactics help to craft the best marketing campaign for your upcoming TV show or movie.
Among several marketing forms, word of mouth is the best one. Talking about your TV shows or movies is the leverage marketing you can do. A pre-roll video is another incredible tool for watching your serial or movie trailer online. It is cheap advertising tool and you never charged if the viewer skips your ad by just clicking the skip button. You have many free platforms to upload your videos to YouTube, Vimeo and many other sites.
Don’t forget the viewers to do something immediately about your movie advertisement like engaging in a social media platform about your film, participating in a competition for free movie tickets, etc. You must try to make a more interesting thing to the viewers so that number of viewers who view the video is on the rise.
Press Junkets are the most vigorous publicity tactics. The press junkets act as influential journalists, critics, and over time, the press will do interviews with the directors and actors of the film. You should be very careful about whom you invite to the press meet. Don’t put restrictions on the number of journalists for the press meet since they help you to make complete excitement about your film. You can also invite top bloggers and fans to press junkets.
Another tactic is you can do “mini press junket” in the cities where you are going to launch the film. The local fans will attend the event and it makes a large opening for your film. IMDB listings and ads are the other advertising option you have. Like Google and Yahoo, IMDB is also a search engine. IMDB’s algorithm increase the traffic based on popularity and relevance. You must ensure that your film web page must contain various details about the film and link it to your website.
The last strategy is you can also make your audience to participate in making of your movie. You can allow some audience to take part in the promotion or making of the film so that you can get some die-hard fans for your film.